Stride Rite Fit-Topia

Client: Vida Shoes International (Stride Rite Brand)

Details: Snapchat Lens and e-blast templates created for Fit-Topia, Stride Rite's US nationwide pop-up tour celebrating the launch of a new shoe collection. The tour stopped in ten cities across the United States, each requiring its own unique Snapchat Lens and email template.

Attendees could use the Lens to decorate their videos and photos taken at the events. Emails contained basic event details as well as special guest information.