JTB + Bokun

Client: Japan Travel Bureau (JTB), Bokun ehf

Logo and web design for JTB Bokun, a partnership between Japanese travel agency JTB and Icelandic travel software company Bokun. The platform is specifically built to assist operators in Japan, with local language support and customized insights.

The service allows operators to effectively manage and grow their businesses as travel adjusts to the impact of COVID-19, and position themselves in the local and regional economy in Japan.

The biggest hurdle was finding a way to compress the large amount of information into an accessible format. Figuring out the logo was also a challenge, as it was necessary to incorporate qualities of both JTB and Bokun in one minimal and recognizable design.

Japanese-English translation and localization was also done for the website to provide language support.